Michael
Lipsett
Art Direction and Creative
About
Designing systems for how brands show up.
I'm a Vancouver-based Art Director and Senior Designer with over a decade of work across brand, campaign, and digital. My work focuses on building clear, scalable creative systems that bring structure to complex ideas and help them translate consistently across every touchpoint.
I work across disciplines to connect concept through execution, shaping visual languages that feel cohesive, considered, and adaptable in the real world.
I've collaborated with global and national brands including Arc'teryx and MEC, contributing to everything from large-scale campaigns to full website design and the development of brand guidelines that support long-term consistency and growth.
Projects
2023 - 2024
Government of British Columbia
2015 - 2026
2021 - 2022
Mountain Equipment Company
2025
British Columbia Doctors of Optometry
2024