Michael
Lipsett

Art Direction and Creative

About

Proper human doing art direction, design and other creative escapades

Michael Lipsett is a Vancouver-based Art Director and Digital Designer known for shaping ideas into clear, visually arresting creative. His work is grounded in the belief that strong art direction brings focus to complexity—distilling strategy, storytelling, and craft into visuals that feel both intentional and immediate.

With over a decade of experience across brand storytelling, campaign development, and digital design, he approaches every project with a systems-level mindset. Michael works to build cohesive creative ecosystems where concept, typography, imagery, and motion align into a singular voice. His work balances aesthetic restraint with expressive detail—ensuring each piece not only looks compelling, but carries the weight of a clear idea behind it.

Projects

2024

Government of British Columbia

2015 - present

2021-2022

Mountain Equipment Company

2025

British Columbia Doctors of Optometry