Michael Lipsett

Art Director
Digital DesigneR
Proper HUMAN

A Proper Human doing design
and other creative escapades.

Buy BC

Advertising and Awareness Campaign

A man shopping for produce indoors, browsing vegetables at a supermarket, and outdoors, picking apples from an orchard.
A smiling man in a black shirt and blue plaid shirt holding an apple in an orchard with green foliage in the background.
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Arc’teryx

Art Direction, Graphic Design and Web Design

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Person snowboarding down a snowy slope in a forested area surrounded by snow-covered trees.
A person running on rocky terrain near water, wearing shorts, running shoes, and socks, with a foggy background and trees in the distance.

Yorkville University

Art Direction and Web Design

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Graduate in a cap and gown at a graduation ceremony, smiling and holding a diploma.
A young woman with glasses writing in a notebook at a workspace in a modern office or study area, with a coffee cup nearby and other people working in the background.

Mountain Equipment Company (MEC)

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Graphic Design and Art Direction

Two women in colorful winter gear, ski masks, and sunglasses on a snowy mountain, equipped with backpacks and ski poles, smiling and looking up.
Close-up of a smiling woman with curly hair wearing an orange rain jacket with a hood, outdoors in a misty, forested lakeside setting.

BCDO (British COlumbia Doctors of Optometry)

Advertising and Awareness Campaign

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Colorful motivational graphic with a cartoon one-eyed character giving a thumbs up, and text that reads 'All you have to do is book one quick eye test. You got this!'
City bus with purple advertising for eye exams and parent testing, traveling across a city street in downtown, with buildings, pedestrians, traffic lights, and tram lines visible.

Logos & Branding

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A bottle of APARA Syrah 2022 wine on a wooden table, with a glass of red wine behind it, in a setting with bowls and a wall decorated with green decor.
Black rectangular box with intricate white line art and the word 'FLUSTER' on the top, with a slogan on the side that says 'Get talking, get deep, get flustered'.